Faster adoption
Clients review one queue instead of navigating the full CTM account.
CallTrackingMetrics integration
Decide in LeadDecide. Automate in CTM.
Keep CallTrackingMetrics as the tracking, routing, attribution, and automation hub. Give clients a smaller, clearer front end for the one job they need to do: tell you which leads are real.
The connected loop
Use CTM for infrastructure. Use LeadDecide for decisions.
- 01
CTM captures the conversation
CTM remains the source for calls, recordings, transcripts, attribution, and the other campaign activity it captures.
- 02
LeadDecide presents the review
Historical sync imports CTM calls. Supported CTM webhook payloads can refresh matching activity, and the client sees available communication and contact evidence in one queue.
- 03
The human confirms the outcome
AI can suggest Good or Amazing reviews, but the client remains the source of truth unless a narrow guardrail was deliberately enabled.
- 04
LeadDecide delivers the outcome
LeadDecide can add a namespaced disposition tag without replacing or removing CTM state. Full structured outcomes can go to a Zapier Catch Hook or another signed HTTPS endpoint.
Why add a front end
Your clients do not need another complex platform.
LeadDecide narrows the interface without weakening the automation layer behind it.
Cleaner outcomes
Required categories, reasons, journey stages, job values, and audit events replace free-form feedback.
Safer automation
Confirmed decisions, idempotent ingestion, visible delivery state, and retryable signed webhook delivery reduce brittle one-off workflows.
CTM integration questions
Straight answers
Does LeadDecide replace CallTrackingMetrics?
No. CTM remains the system handling tracking, routing, attribution, and downstream automation. LeadDecide is the review and decision layer.
Can an agency connect multiple CTM accounts?
Yes. Each client workspace stores its own encrypted provider configuration inside the agency boundary.
Does LeadDecide connect directly to every ad platform?
No. LeadDecide can add a namespaced disposition tag in CTM while shared and native provider fields remain import-only. It sends the complete outcome through a signed HTTPS webhook, and a Zapier Catch Hook or your own automation decides where it goes next.
CallTrackingMetrics and CTM are trademarks of their respective owner. LeadDecide is an independent product and is not endorsed by or affiliated with CallTrackingMetrics.
Keep the CTM stack