LeadDecide resources

Better lead feedback starts with the operating model.

Practical guidance for agencies that want qualified-lead data to improve reporting, optimization, and client conversations.

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Guides for agency operators

CTM setup

Set up the CTM inbound webhook

Follow the exact CTM menu path, End trigger, POST Log Data JSON settings, one-time test, and verification steps for a LeadDecide connection, then add the follow-up webhooks for Score-panel changes, Contact-panel edits, and transcripts.

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CTM workflow

How to build a client lead-qualification loop around CTM

A practical architecture for importing CTM calls, collecting a human decision, applying supported CTM updates, and delivering the full outcome through signed automation.

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Agency operations

The qualified-lead feedback loop agencies actually need

Why free-form feedback fails, which outcomes to standardize, and how to make client decisions useful to media buyers.

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Product decision

Build or buy a client lead-review portal?

Compare the visible interface with the integration maintenance, access controls, retries, audit history, and AI cost controls behind it.

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