LeadDecide resources

Better lead feedback starts with the operating model.

Practical guidance for agencies that want qualified-lead data to improve reporting, optimization, and client conversations.

Guides for agency operators

CTM setup

Set up the CTM inbound webhook

Follow the exact CTM menu path, End trigger, POST Log Data JSON settings, one-time test, and verification steps for a LeadDecide connection.

Read the guide
CTM workflow

How to build a client lead-qualification loop around CTM

A practical architecture for importing CTM calls, collecting a human decision, applying supported CTM updates, and delivering the full outcome through signed automation.

Read the guide
Agency operations

The qualified-lead feedback loop agencies actually need

Why free-form feedback fails, which outcomes to standardize, and how to make client decisions useful to media buyers.

Read the guide
Product decision

Build or buy a client lead-review portal?

Compare the visible interface with the integration maintenance, access controls, retries, audit history, and AI cost controls behind it.

Read the guide